Thom Hogan Full Frame Vs Dslr Again

Thom Hogan is a Nikon user transmission writer, who is also known as a blogger that writes almost cameras and the photography industry. He's oftentimes engaged in various photography forums, writing endlessly long comments and opinions. In one of his latest blog posts titled The DSLR Cash Cow is Alive For How Long? he laments the iterative updates by Catechism and Nikon in the shape of their recent D780 and 1DX Marker Three releases. In one of his initial paragraphs he says following:

What I'g seeing is the traditional Milk the Cow arroyo to the DSLR to mirrorless transition, and non an overly well done version of that, also. All the accountants in charge at Canon and Nikon appear to think that in that location's all the same "some coin" left in the DSLR till they can extract, simply they don't desire to spend besides much in money or attempt to get it out.

I wonder, if Mr. Hogan checked the Camera & Imaging Products Association'due south market numbers of the past iii years, the photographic camera and lens shipments are in a steep refuse across the board, non only DSLRs. The overall marketplace is down, considering people just don't purchase that many cameras anymore every bit they used to. So of course Nikon and Catechism will non invest their shrinking profits into a market that is contracting, the all-time they tin do right now is to limit and lower costs, and issue iterative updates, because the DSLR market is notwithstanding in that location (due to a huge installed base), and people all the same practice update their cameras, just at a slower step. Both brands have to walk a very fine line correct at present, the margin for error is slim.

This office really made me ringlet my eyes, I cannot believe that he wrote this:

In my "better DSLR" article I left out a number of things that could have been done to sustain DSLRs. For case, instead of the current LCD overlay system Nikon uses in the optical viewfinder, they could have put in an OLED-based one. That technology exists, and it exists well plenty to basically build a hybrid-type DSLR. Just problem? It adds costs. Approximate what Canon and Nikon are 100% averse to correct at present? Costs.

If he believes that an OLED-screen in a DSLR will suddenly excite the general public to offset ownership more than cameras, he must be living in a bubble. There's absolutely nothing whatsoever manufacturer tin do to revive the market place until nosotros reach the rock lesser, which will be the market that existed before the digital photographic camera boom some xv-20 years ago. Information technology'due south non like the camera industry lacks innovation: Sony launched a total frame camera with 61 megapixels (the Alpha A7R iv), Fuji launched a camera with a flip-in screen (the Ten-Pro3), Nikon launched a camera with a 125x optical zoom (the CoolPix P1000). We all the same have very cheap entry level DSLR kits, we still have micro-iv thirds cameras, even Pentax and Olympus are still live and launching new products on a regular base. Yet, the shipments keep going down, so of course something's gotta requite eventually. Manufacturers need to cut costs somewhere. It's not by option, it's past necessity. They have production costs, R&D costs, marketing costs, service costs, and of course overhead. Nikon and Canon are doing their best to maximize their profits in the currently very dour market situation, because that'due south what their shareholders expect. Unfortunately Thom Hogan just isn't capable to comprehend that, every bit that is outside of his noesis domain.

Reactions on the Fred Miranda forums

The reactions to Thom's article on Fred Miranda forums were potent and unanimous. Mr. Ikka Nissila, a respected member of Fred Miranda, had this to say about Hogan's article (source):

He is maxim that these DSLR cameras are non worth the upgrade for nigh, as he wants everyone to buy all-new mirrorless systems rather than use the existing systems that they have (and only sometimes buy a new camera or lens). He wants a disruption that changes the technology so that the nail can return to the camera concern. But what he doesn't understand is that since long ago, well-nigh of u.s. have already gotten all the things that we could perchance need and, above all, this is a good thing. Mirrorless won't create some other blast and that'southward the way it should exist. The gear that already exists should be used until it can no longer be repaired (and so recycled) and just then new purchases should be made, with whatever technology is current at the time.

He wants a prosperous camera business organization that will forever keep growing. I want a world where unnecessary consumption is avoided, because I actually care about the future of the planet and the future of humanity. All the industrial products that are made should be recycled by the manufacturers and the toll of this should be included in the purchase cost. This should exist mandatory and the license to manufacture new products should be contingent on proving that all the previous products have indeed been collected and recycled instead of thrown into dumps in Africa or the Oceans.

Non buying new things in lodge to save the environment is another cause y'all are going to lose. People are just not built that style.

It's not the style people are congenital in the Dna, but something that advertising, social media, youtube, etc. creates of us, by making united states of america associate our self-worth with things we own rather than for instance the friends and activities that we participate in, or things we larn. All the world is spinning around consumption and this would quickly end if advertising were forbidden. It's not that we'd go out of our way to find stuff to buy, things that we don't demand and don't know that exits.

Another well respected Fred Miranda fellow member, artist and professional photographer Ronno has this to say in response to Thom Hogan (source):

So Nikon should have "just retired" their best selling full frame DSLR?? The cash cow!? I'm guessing that camera is number one or number 2 for wedding ceremony photographers effectually the world. So yes, it'south a professional camera. Makes a lot of sense to me for them to add amazing video capabilities to this high seller - as in the new D780. I bought the original D750 for $2300, so the cost of the D780 seems very off-white to me.

(As an aside I am a commercial photographer, shooting in studios at Google, Williams-Sonoma, Macys, Sephora, Amazon, etc. etc.
In these studios nosotros purchase five or ten DSLRs at a fourth dimension.
Practise you know how many mirrorless cameras are in utilize in those studios? Zero.)

Member Rattymouse chimed in with his observation on the affair that confirms what I take said above (source):

Of course sales are going to driblet. Photography is an old person's hobby. And they are dying off every year. Less people to buy new gear.

I live by a major university with 49,000 students. I tin can go half dozen months between times I spot a student with a digital photographic camera. Immature people have no interest in traditional camera gear. It's 100% mobile phones that take their photos. As such, traditional camera sales volition go on to tank in 2020.

Jonathan F, a well respected and highly regarded member of Fred Miranda had this to add together on the event (source):

I think 2022 might exist the reemergence of the DSLR. Over the weekend, I met up with a photography enthusiast group over beers. The vibe I was getting is that people were leaning dorsum into DSLR cameras again. Prices are affordable, lenses are plentiful, and people are affectionate the optical viewfinder and haptics from using an SLR form factor.

I tend to shoot both...my take is I even so prefer DSLRs for activeness and MILCs for travel and portrait work. MILC focus precision with fast aperture glass is spot-on perfect for me about all the fourth dimension. The ease of DSLRs for focus tracking and depression lite conquering via strobes/flash while shooting stopped downward can't be replaced by mirrorless. It'due south best to view each as different tools for unlike jobs.

Dearest forum member 1bwana1 added the following (source):

For those of y'all who recollect Nikon is wasting its time with new DSLR cameras, you may want to review the just appear Awards for camera sales in Japan. Nikon has gained meaningful market share in this category. Endmost in on Catechism. Make certain y'all click on the "Past Rankings" link in the different categories to see changes over fourth dimension. Information technology may change some views in these dynamic times. Of the big three each has its strengths and weaknesses. The smaller companies generally just look weak and getting weaker.

What is clear is that currently Nikon has very good financial reasons for pursuing the "DSLR Cash Cow". She even so has plenty of milk left to produce.

https://world wide web.bcnaward.jp/award/gallery/detail/contents_type=251

Lensman Jorgen Udvang posted a nautical chart that highlights the market share by camera make in Japan, where plainly Nikon had made significant gains at the end of last year (source):

Give-and-take

Practice you agree with Thom Hogan? Did Nikon and Canon mis-manage their DSLR business in the last years?

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Source: http://taipeigeek.blogspot.com/2020/01/thom-hogans-embarrassing-article-on-DSLRs.html

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